Checkoff Teams Up with Retailers to Sell Beef

When shopping at the meat counter, one thing consumers might notice is the sticker price of beef is higher than in years past. A number of factors influence the price of beef, including a smaller U.S. cattle herd, an ongoing drought, and an increased demand for U.S. beef around the world.

However, despite the higher price tag for beef, consumer demand for beef remains strong, thanks in part to the Beef Checkoff Program. A recent study of the checkoff showed a return on investment of $11.20 for beef producers.

The checkoff assessment is used for promotion, research, education and new product development, and the South Dakota Beef Industry Council (SDBIC) is placing a new emphasis on helping retailers around the state sell beef to consumers.

“The SDBIC is here to support retailers,” said Briana Burgers, SDBIC nutrition assistant and director of online communications. “We want to focus more on retail and in-store visits.”

Burgers has made several stops to visit with meat managers at area South Dakota grocery stores including Coborn’s, Hy-Vee, Sunshine and Family Thrift.

“In visiting with the meat managers, it was very apparent there are a few barriers in selling beef, including the price of beef, lack of consumer knowledge on beef preparation, and staff education,” said Burgers. “We took this feedback and developed a strategy to tackle these issues for the retailers.”

Burgers created an e-newsletter to stay in communication with the retailers. Each month, she focuses on a specific challenge grocers might face in moving product. For example, the e-blast suggested packaging “sweetheart steaks” for February, with two steaks displayed in a red, heart-shaped container.

“I was pleased to hear Coborn’s in Mitchell used this packaging idea to sell pre-cooked prime rib, just in time for Valentine’s Day,” said Burgers.

In March, the e-newsletter focused on National Nutrition Month, and grocers were sent information on the nutritional benefits of beef. She was also able to alert meat managers when 96% extra lean ground beef was certified as a heart-healthy option by the American Heart Association.

“We are trying to introduce a few different strategies for retailers to implement at the meat case including cross-promotion and point-of-sale-influencing,” said Burgers. “With cross-promotion, retailers share a breakfast recipe with beef and eggs and a burger recipe with coleslaw mix. The recipes are then placed by the eggs and coleslaw to prompt an unanticipated beef purchase when the customer is outside of the meat case.”

In point-of-sale-influencing, Burgers is offering promotional stickers for grocers to place on fresh beef.

“The stickers are fun and eye-catching and say things like ‘Dietitians dig me,’ ‘I’m lean,’ ‘Protein to power through your day,’ and ‘Surprise, I’m part of a heart-healthy diet,'” said Burgers. “All of our retail locations are receiving these stickers to use through March.”

In April, the e-newsletter will focus on employee education and addressing how meat managers can boost the beef knowledge of staff members.

“We will offer educational pieces that meat managers can share with staff including beef cuts, preparation, internal cooking temperatures, the list of lean cuts, etc.,” said Burgers.  “Consumers make decisions about what they want to buy to feed their families in the grocery stores, so it only makes sense for the SDBIC to work with retailers to promote and sell beef. Without providing retailers with materials, staff education and supplies, we can’t expect them to help sustain beef as a competitive protein.”

Country Pride Cooperative Gives Back By Investing $100,000 In SDSU Ag

Country Pride Cooperative is proud to announce that the Board of Directors committed to a $100,000 donation to the Headhouse and Greenhouse Facility along with the Cow-Calf Facility projects at South Dakota State University in Brookings, SD. The company will donate a total of $20,000/year for five years to the ag projects at SDSU. “This was a great opportunity for Country Pride Coop to recognize SDSU’s contributions and the value that the university brings to the ag industry. With this donation, Country Pride is investing in the future of agricultural,” explains Country Pride CEO Mike Trosen.  “Both facilities will be key in continuing research work in the ag industry and will also provide a great area to educate and train students for future careers in agriculture.  Helping provide a monetary contribution to the ag projects is part of our company’s cultural values and Country Pride feels honored to be part of the projects being constructed at SDSU Representatives from SDSU recently attended a Country Pride Cooperative board meeting to express their appreciation for the donation. Mike Barber, SDSU College of Ag Bio Development Director stated, “We wanted a chance to say thank you for this generous gift. Both projects are instrumental in helping us move to the next level in research and your donation is greatly appreciated. ”  Dr. David Wright, Dept. Head/Professor for Plant Science and Dr. Joseph Cassady, Dept. Head/Professor for Animal Science also attended and discussed the progress of the projects. The Cow-Calf project includes a main building with offices, laboratory space and conference center, a multipurpose building for maternity or livestock evaluation pens, a monoslope research building, and replicated pastures for grazing management. They expect it to be ready for students in the spring of 2016.

The Headhouse and Greenhouse Facility project construction will start in 2015. It will replace the old buildings that were built in the 1940’s which were closed recently due to safety concerns stated Dr. Wright. The new Headhouse and Greenhouse facilities will create 12,000 sq. feet of new space to teach, conduct research and enable extension opportunities for producers in South Dakota. Research in these facilities will positively impact agriculture through the production of new crop varieties and through discoveries that will improve pest control, disease resistance and stress tolerance in crops. Research on range plants and invasive species will also help livestock producers across the state better utilize their pastures and grasslands. o ignored

According to both SDSU department heads the enrollment in the College Ag Bio has seen strong increases and is expected to continue. The new facilities will assist with meeting the needs of those students.

Beef Protocol

By Robin Salverson

SDSU Extension cow/calf field specialist

 

 

The Beef Reproduction Task Force composed of representatives of the AI and pharmaceutical companies, veterinarians and reproduction specialists have developed based on research data and field use a list of recommended synchronization protocols for use in cows in 2015. The protocols can be found in the AI catalogs and on the Beef Reproduction Task Force website.

Recommended Protocols & Useful Tools

Take note that not all protocols are for both cows and heifers. There is a difference in physiological response between heifers and cows. It is important that you use a cow protocol. Likewise, follow the protocol, give the proper hormone injection or insert at the right time and don’t expect to jump-start all cows that are not cycling. To help increase the success of the synchronization protocol cows need to be at a body condition score of 5 or better during breeding season and be at least 50 days post calving. If there are young, thin and or late calving cows in the herd, it is likely they are not cycling. The addition of a progestin such as CIDR® in the protocol can help jump-start some of these non-cycling cows. However, caution needs to be taken, CIDR® or other progestins are not the “cure all” for thin, young and late calving cows. Consideration needs to be taken whether it is cost effective to synchronize these cows. An evaluation of the nutrition program is recommended if a high percentage of cows are not cycling.

Handling Tips

It is tempting to give a cow an injection in the rump, because there is the belief that cull cows solely end as hamburger beef. However, a majority of the “middle meats” such as ribeye rolls, short-loins, strip-loins, along with round are marketed as such. Therefore, Beef Quality Assurance guidelines should be followed when giving all injectable hormones. Secondly, giving the injection in the rump does not increase the efficacy or speed of the hormone because it was administered “closer to the ovary”. All drugs must enter the blood system and travel to the heart and lungs before reaching the target organ (i.e. ovaries).

When handling all hormones including CIDR® wear latex or non-latex gloves regardless if you are a man or a woman. Example, prostaglandin is a smooth muscle contractor, our intestines are the largest smooth muscle in the human body. If prostaglandin is absorbed through the skin it can “tie up” the digestive system. Additionally, the hormones function in the human body like it does in a heifer therefore, extreme care should be taken when handling all synchronization hormones.

Protocol Categories

The recommended cow estrous synchronization protocols have been put into one of three categories:

Heat Detection Protocol

Heat Detection and Timed AI Protocol

Fixed Time AI Protocol

1. Heat Detection Protocols: Cows in these protocols should be inseminated 6 to 12 hours after the first observation of standing heat. During peak heat activity which is approximately 48 to 72 hours after prostaglandin; heat detection should occur at a minimum of 3 times per day for at least 1 hour per check for a total of 3 hours with 5 to 6 hours of heat detection being better. Refer to the SDSU Extension publication HYPERLINK “http://pubstorage.sdstate.edu/AgBio_Publications/articles/FS921B.pdf”Detection of Standing Estrus In Cattle for more information on detecting heat. The heat detection protocols for cows include:

Select Synch

Select Synch + CIDR®

PG 6-day CIDR®

2. Heat Detect and Time AI (TAI) Protocols: These protocols include a combination of both heat detection and timed insemination. Cows observed in heat should be inseminated 6 to 12 hours after standing heat. After approximately 3 days of heat detection, all cows not showing heat after PG injection will be given an injection of GnRH and inseminated (i.e. timed insemination). The amount of time spent on heat detection is reduced and early responders have a better chance of conceiving compared to a single fixed-time AI. The Heat Detect and Timed AI protocols include:

Select Synch & TAI

Select Synch + CIDR® & TAI

PG 6 –day CIDR® & TAI

3. Fixed-Timed AI (TAI) Protocols: In a fixed-time, all cows are inseminated at a pre-determined time no heat detection occurs. It is important, when considering these fixed-time AI protocols, only synchronize the number of cows that can be inseminated in a 3 to 4 hour period. Fixed-Time AI protocols include:

7-day CO-Synch + CIDR®

5-day CO-Synch + CIDR®

PG 5 –day CO-Synch + CIDR® (For Bos Indicus cows only)

Using the Estrus Synchronization Planner can help you develop you compare synchronization protocols and develop a synchronization and breeding calendar for both cows and heifers. The planner can found on the  Applied Reproductive Strategies in Beef Cattle website as a free download.

Wildfire Awareness Month “Tame the Flame” Poster Coloring Contest

To kick off the South Dakota Wildfire Awareness Month, South Dakota Wildland Fire is calling all kids, ages 3-12, to showcase their artistic abilities in this year’s Wildfire Awareness Month Poster Coloring Contest.

This year’s entries will reflect the theme: “Tame the Flame.” Kids living in South Dakota are eligible to participate. All entries must be postmarked by April 24, 2015. Only one entry per child is allowed and submitted posters must be completed by the child with no outside assistance. Each entry must include a completed entry form. Paint, markers, crayons or colored pencils are mediums that may be used. 

The contest will have two age brackets with a prize awarded to each group.

•        Group 1 (Ages 3-7) Contestants submit the official “Campfire Dead Out” poster.

•        Group 2 (Ages 8-12) Contestants submit the official “Firefighter and Friends” poster.

A Smokey Bear plush toy will be awarded to the contest winners in each category on or before May 31. Posters will not be returned.

The coloring posters and entry form may be downloaded and printed from the South Dakota Wildfire Awareness Month website at this link: http://www.sdwildfireawareness.com/#!coloring-contest/c1tkc.

All submissions must be mailed to: 

South Dakota Wildland Fire Division

Attn: Cindy Hansen

3305 W. South St.

Rapid City, SD 57702

For more information, contact Cindy Hansen at (605) 393-8011 or email cindy.hansen@state.sd.us.

2015 Wildland Fire Academy Extends Deadline for Registration

RAPID CITY, S.D. – The 2015 Wildland Fire Academy, which will be hosted in Ft. Pierre, S.D., on March 25-29, 2015, has extended its registration deadline. Registration will be open March 16-20 for interested parties.

Firing Operations (S-219) and Intermediate Wildland Fire Behavior (S-290) classes are full and will not be accepting additional students. The remaining classes are still available.

This event will be an important tool to provide a quality training experience for volunteer fire departments (VFD) and state and federal firefighters.

Participants must register online by visiting http://sdda.sd.gov , scroll over “Wildland Fire” and “Training and Qualification,” then click “Academies.” Then click “Ft. Pierre Wildland Fire Academy Registration.”

Students attending National Wildfire Coordinating Group courses must have their Incident Command System (ICS) classes up to date in order to receive certification. Minimum ICS course include ICS-100 and ICS-700. Additional courses may be required dependent upon training level.

For more information, please contact Robert Lehmann, assistant chief of training/fuels, South Dakota Wildland Fire at (605) 393-8011 or emailRobert.Lehman@state.sd.us.

South Dakota Wildland Fire can be found on Facebook by searching SD Wildland Fire and on Twitter @SDWildlandFire.

Agriculture is South Dakota’s No. 1 industry, generating $25.6 billion in annual economic activity and employing over 115,000 South Dakotans. The South Dakota Department of Agriculture’s mission is to promote, protect, preserve and improve this industry for today and tomorrow.

Nutritional Value of Organic vs. Conventional Beef

BROOKINGS, S.D. – Natural and organic beef market share has been increasing over the past few decades.

In 2010, the natural and organic beef market share was at 1.6 percent. In April 2014, the USDA Economic Research Service indicated organic sales accounted for more than 4 percent of U.S. food sales.

Focusing on the organic and natural beef share of the total beef dollar, the National Cattlemen’s Beef Board reported that natural and organic beef had 6.3 percent share for the fourth quarter of 2014 with conventional beef market share at 93.7 percent.

What is the difference between organic and natural programs? “Organic production requires producers to manage livestock to meet both animal health and welfare standards,” explained Julie Walker, SDSU Extension Beef Specialist & SDSU Associate Professor.

While vaccinations are allowed, Walker said antibiotics or growth hormones are not permitted. “Animals should be fed only 100 percent organic feedstuffs and should be allowed access to the outdoors,” Walker said.

Organic producers work with certifying agents who ensure USDA organic products meet or exceed all organic standards.

The USDA definition of natural is focused on the beef product, and states that natural beef should contain no artificial ingredients or added colors and can only be minimally processed. “There are other voluntary programs related to how the animal is raised such as ‘naturally raised’.  These programs may have animal management requirements including no antibiotics, no growth promotants, no animal byproducts, and third-party verification of management practices,” said Amanda Blair, SDSU Extension Meat Science Specialist & SDSU Associate Professor.

 

What’s driving consumers?

Purchase drivers for selecting organic foods can be divided in two categories:

1) healthier choice and

2) socially conscious reasons.

A 3-ounce lean beef serving provides:

51% of the Daily Value (DV) for protein

37% DV for vitamin B12

38% DV for zinc

14% DV for iron

“The production system whether conventional or organic does not change the nutrients contained in a 3-ounce beef serving,” Walker said.

New Homeowners Must File by Saturday, March 14, to Get Owner-Occupied Property Tax Reduction

PIERRE, S.D, — Homeowners living in a different or new home this year are advised that the deadline for filing the owner-occupied, single family dwelling certificate is Saturday, March 14 (postmarked). The certificate allows homeowners the eligibility for a property tax reduction.

Any South Dakota homeowner who owned and occupied a home on Nov. 1, 2014, is eligible for this classification and the property tax reduction. Taxpayers that have received the reductions previously, and still own and occupy the same home, will continue to receive the property tax reduction without having to filing a new certificate.

“As far as tax relief, owner occupied status is easy to get,” Wendy Semmler, Property Tax Program manager at S.D. Department of Revenue, said. “Simply call the county director of equalization and complete the required form.”

The 2015 valuation notices sent to taxpayers beginning March 1 will indicate if the property classification is owner-occupied. Homeowners are advised to check their notices and make sure their property is classified as owner-occupied.

Taxpayers who have purchased a home, have built a new home prior to Nov. 1, 2014, or have previously not applied for the classification must apply to their county director of equalization.

To obtain a form or ask questions regarding the owner-occupied certificate, homeowners are encouraged to contact the county director of equalization in the home’s county or call the Property and Special Taxes Division of the South Dakota Department of Revenue at 605-773-3139.

The form is available on the Department of Revenue web site at:

http://dor.sd.gov/Taxes/Property_Taxes/Forms.aspx

Senate Fails to Override Pipeline Bill Veto

The U.S. senate last Wednesday failed to override President Barak Obama’s veto on a bill to construct the Keystone XL pipeline.

Lawmakers in the Senate voted 62-37 failing to get the 66 votes needed to override the veto.

If constructed, the pipeline would go through western South Dakota and through a portion of Tripp County.

Members of the South Dakota delegation in Washington said they remain optimistic the project can ultimately proceed.

“We are going to continue to push it,” said Sen. John Thune.

“I can’t predict at this point what it might be. All I know is we’re going to be looking for opportunities to push this issue forward and put it in front of the president.”

Rep. Kristi Noem said she is confident Keystone would come before Congrss again this year.

Sen. Mike Rounds said some lawmakers have talked about adding Keystone to long term transportation funding bill because it would garner bipartisan support.

The Future Rolls on West to Murdo!

Rails to the Future, a grass roots organization dedicated to upgrading state owned railroad infrastructure west of Chamberlain, announced new leadership to build upon the successful Chamberlain to Presho railroad upgrade project.  New board members, Andy Rankin of Draper and Randy Englund of Pierre, will serve as chairman and vice chairman, respectively.  Past chairman, Steve Halverson, will remain involved as liaison to the South Dakota Department of Transportation.  Bryan Jorgensen, former secretary/treasurer will focus on economic development on the Chamberlain to Presho segment. For continuity, Bill Ferguson remains on the board and will serve as secretary/treasurer and registered agent.

Steve Halverson said, “In order to achieve our goal of bringing heavy rail to Murdo, we need leadership from Jones County.”   A survey of Jones County businesses pointed to Andy as a dynamic and energetic leader.  He was elected unanimously at the annual membership meeting January 26, 2015, along with Randy Englund, the retired former Executive Director of the South Dakota Wheat Commission.  His experience at the Wheat Commission, Randy developed excellent relations with farmers and businesses throughout the region.  His experience with rural development financing and banking brings depth to the project.   A group of volunteer citizens have joined behind Chairman Andy Rankin.  Halverson commented, “They are heavily motivated to see heavy rail to Murdo and are working to identify business projects in their region.”

About Rails to the Future:  Rails to the Future is a South Dakota Domestic Nonprofit Corporation  dedicated to the upgrade of state owned railroad infrastructure west of Chamberlain SD, for the purpose of enhancing the social, economic, and general welfare of the citizens of the region.  It is funded by donations from individuals and businesses, grants from government entities and other nonprofit organizations.  It solicits pledges of matching funds for specific projects.  It has applied for IRS recognition as a 501(c)(3) public charity.

March is Intellectual and Developmental Disabilities Awareness Month

Each year, during March – Intellectual and Developmental Disabilities Awareness Month – the SD Council on Developmental Disabilities, along with the Center for Disabilities at Sanford School of Medicine at USD and South Dakota Advocacy Services focus on peoples’ abilities and similarities rather than differences, and encourages everyone to welcome people with intellectual and developmental disabilities into their communities. Many new opportunities are emerging in this spirit throughout the state, including community-based employment options and residential opportunities that more fully integrate people with disabilities. The 2015 theme for the month reflects this spirit — “Can Do, Like You!”

South Dakota Governor Dennis Daugaard has signed a proclamation declaring March as Intellectual and Developmental Disabilities Awareness month in South Dakota.

Statewide, and across the nation, organizations devoted to serving individuals with developmental disabilities are planning special events in March to raise public awareness of the many abilities people have, regardless of disability. “Can Do, Like You” encourages people to understand that when people with disabilities are welcomed into local neighborhoods, workplaces, houses of worship, and schools everyone wins. “This is a time when our organization focuses on encouraging the public to better understand the individuals we serve,” said Tim Neyhart, Executive Director of SD Advocacy Services.

“During Intellectual and Developmental Disabilities Awareness Month, we encourage people to learn more about people in this community who have intellectual and developmental disabilities and to recognize that all of us have talents and abilities that we can offer to make this a better place to live,” commented Arlene Poncelet the Director of the SD Council on Developmental Disabilities.

“This is the month where we celebrate the fact that everyone brings different abilities to the table,” said Wendy-Parent Johnson, Center for Disabilities executive director. “The more diverse our communities become, the better it is for all of us.

Neyhart, Poncelet, and Parent-Johnson encourage everyone to get acquainted with someone who has a developmental disability. “You’ll learn that everyone has something to offer and that when we are all together our communities are stronger, we accomplish more, and everyone wins!” said Neyhart.